Email marketing continues to be one of the most effective channels for generating leads, engaging customers, and driving conversions. However, sending emails manually, segmenting lists, or tracking results can quickly become overwhelming for your business – especially as you grow.
That’s where Vtiger CRM’s email marketing automation will fundamentally change your business.
Vtiger merges the best of both world – CRM and marketing automation tools – allowing businesses to send the right message, to the right audience, at the right time. Whether you’re running a drip campaign, lead nurture sequence, or simply a promotion, Vtiger takes care of the hard work for you.
Why Does Email Marketing Automation Matter
Automation ensures consistency, saves you time, allows you to better target your campaign and drives up your ROI. Instead of setting up every email you can create workflows that can trigger when a customer performs an action, takes up behavior, or is at a specific stage in their lifecycle.
This means that:
- Higher open and click-through rates
- Better lead nurturing
- More personalized communication
- Improved customer satisfaction
Essential Email Automation Features in Vtiger CRM
1. Workflow Automation
With Vtiger, you can automate workflows to send emails based on events such as:
- Lead creation
- Form submissions
- Deal stage updates
- Alerts on inactivity
- Purchase history
You have the ability to set up workflows to send emails at the moment of an event, conditional upon a time delay, or in chronological sequences.
2. Drip Email Campaigns
Drip campaigns are a useful way to warm up your leads over time with predetermined emails. Vtiger allows you to:
- Create numerous email sequences
- Segregate lists based on behavioral or attribute data
- Evaluate results on each email in the sequence
Drip campaigns can be effectively created for onboarding, product education, re-engaging, and many more opportunities.
3. Email Templates and Personalization
Vtiger has dynamic email templates you can create, which populates your emails with data directly from the contact’s record, such as name, company name, preferences, or prior engagements, creating a more real feel to a personal email.
4. List Segmentation
Send emails to a more targeted audience by segmenting your contacts based on demographic data, purchase data, lead score, engagement metrics, and deal stages to name a few.
Segmentation will increase open rates and lessen unsubscribes.
5. Real-Time Email Reporting and Analytics
Vtiger will provide you reports which may include:
- Open rate
- Click rate
- Bounce rate
- Unsubscribe rate
- Converting rates
Vtiger provides all the reporting data to enhance and better your results.
Advantages of Vtiger CRM Email Marketing Automation
SImultaneous Time Savings & Manual Work Reduction
Automation replaces repetitive tasks with strategy work, meaning your team can carry out the core value of the work.
Improves Lead Nurturing
Relevant messages can be sent at every part of the customer journey.
Customer Retention Improvement
Automated follow-up, reminders, and personal offers keep customers engaged.
Greater Personalization
Utilizing data from your CRM makes every email feel personal.
Increased Revenue & Conversions
Well-planned email automation increases qualified leads and increased revenue.
Exemplary Email Automation Workflows You Can Create in Vtiger
- Welcome email series after signup
- Lead nurturing drip campaigns
- Abandoned cart reminders
- Re-engagement email for inactive users
- Feedback or review emails after purchase
- Upsell and cross-sell email triggers
- Birthday or anniversary campaigns
Conclusion
Vtiger CRM’s email marketing automation helps businesses achieve their marketing goals, improve targeting, engage, and minimize time and manual work. Using workflows, drip campaigns, segmentation, and detailed analytics, businesses can strengthen relationships and drive continued growth.
If you are looking for a CRM with powerful automation and with easy to use email marketing capabilities, Vtiger CRM is one of the best tools available.
