Common Landing Page Mistakes in Unbounce & How to Fix Them

Unbounce provides an easy way to create landing pages that convert, but even the best tool can’t overcome your pages being littered with avoidable mistakes. Many businesses unknowingly sabotage their campaign’s performance with dangerous messaging, poor layout decisions, slow load times, designs that are too cluttered, and inaccurate tracking practices.
In order to get the most out of your landing pages, this guide will address the most common Unbounce mistakes and more importantly, how to correct them for better conversions, higher engagement, and more ROI.

1. Weak or Confusing Headline

The first thing visitors see is your headline and you have mere seconds to capture their attention. Vague, generic, or irrelevant headlines cause users to bounce from your page instantly.

How to fix it

• Offer a clear benefit headline that tells users exactly what they’re going to get.
• Ensure the headline doesn’t deviate far from the ad copy and delivers a consistent message.
• Focus on the main problem you solve in a single, easy-to-read sentence.

Example:

Instead of: “Grow Your Business”
Say: “Get 3x More Leads With Automated Marketing Funnels”

2. Excessive Call-To-Actions

Using several Call-To-Actions create user indecision; they’ll have to wrestle with the decision as opposed to taking action. This will substantially decrease conversions.

How to tackle this

• Identify the most important Call-To-Action and use only one that aligns with your landing page goal.
• Using action oriented and clear Call-To-Action text.
• If possible, keep the Call-To-Action above the fold; if the reader scrolls, then it’s a good habit to repeat the Call-To-Action after one or two important sections.

3. Slow Landing Pages

Slow loading pages are one of the top reasons that lose conversions. Too much image weight, too many scripts and unnecessary widgets all can drastically reduce load speeds.

How to tackle this

• Compress and optimize all images before being uploaded.
• Take out anything unnecessary that is a third party script, animation or embedded tool.
• Use light video formats, or the thumbnail for the autoplay video.
• Make a habit of checking performance with Unbounce’s Page Speed insights.

You can always guarantee faster landing pages leads to more conversions.

4. Not Using Mobile Optimized Layouts

More than half of all traffic is now coming from mobile users. To only have a desktop version of the design will limit performance. If any elements break, overlap or fail to scale properly, users will leave right away.

How to tackle this

• Make use of the Unbounce mobile view and build a responsive, mobile first advantage layout.
• Keep buttons as large, simple taps and easily accessible too.
• Avoid clutter — stack elements vertically instead of side-by-side.
• Test your page on multiple screen sizes before publishing.

5. Ineffective Form Design

Long, confusing, or poorly structured forms lead to low form completion rates. Visitors often abandon forms that appear overwhelming or overly demanding in terms of information.

Ways to Fix It

• Limit forms to only the necessary fields for initial contact.
• Implement conditional logic to only show fields relevant to the user.
• Add trust indicators like privacy statements, GDPR statements, or badges.
• Consider multi-step forms – typically they help improve conversions by developing a simpler user experience.

6. Lack of Trust Indicators

Visitors hesitate to take action until they are confident in your brand, and a lack of credibility signals on your landing page makes it appear untrustworthy.

Ways to Fix It

• Include customer testimonials, reviews, or actual case studies.
• Add logos of companies you have worked with or certifications you have.
• Include security badges, especially for pages with forms that require payment or personal data.
• Use specific social proof messaging like: “we are trusted by 5,000+ businesses all over the world.”

7. No Clear Value Proposition

When users cannot easily differentiate what your unique value is or how your offer value differs from other things in the market, they won’t stay on your page long enough for you to convert.

Ways to Fix It

Have a clear and compelling value proposition above the fold. For example: “We help businesses generate qualified leads through intelligent automation – with zero coding.”

Make sure your value proposition is:

• Clear
• Benefit-oriented
• Easy to understand in seconds

8. Disregarding A/B Testing

Posting a singular variation of your landing page without testing it means losing out on helpful data. Your assumption of what works may not perform effectively.

How to Solve It

• Test different headlines, calls to action (CTAs), hero images, form lengths, and layouts regularly.
• Leverage Unbounce’s Smart Traffic, which automatically pairs visitors with the version they’re most likely to convert.
• Let the tests run long enough to ensure the data is meaningful and statistically significant.

9. Using Stocky or Unrelated Images

Play on words, stock photos create a deficiency of authenticity, and do not connect users emotionally.

How to Fix It

• Use images of real people from your team, a customer, or using your product whenever possible.
• Emotions (and connection) will come through when you use any imagery you feel is relevant to your solution that supports your claims (or messages).
• Overall, make images visually consistent with your brand style and color palette.

Authentic images will build trust and lead to greater engagement.

10. Failing to Accurately Check for Conversions

Without total tracking, it is impossible to measure performance correctly – and impossible to improve results.

What to do

• Create conversion goals in Unbounce for form submissions, button clicks, or any other key activity.
• Integrate Google Analytics 4, Google Ads conversion tracking, Meta Pixel, and your CRM.
• Track scroll depth and user behavior for advanced insight.
• Always use UTM parameters in all ad campaigns so you can attribute performance of the source.

You must track so you know exactly what triggers your conversions.

Conclusion

Unbounce provides a fantastic platform for building landing pages that convert, but success relies heavily on avoiding the mistakes that are commonly overlooked by marketers. By improving the clarity of your headlines, keeping distractions to a minimum, having a mobile-optimized site, using real images, testing your content, and tracking conversions accurately, you can substantially improve landing page performance.

When you fix these issues and do so consistently, you will see improved conversion rates, better quality leads, a better user experience, and an improved return on your marketing investment.