The B2B eCommerce landscape has changed dramatically, with many more businesses digitizing their wholesale distribution. To transition successfully, companies need an established platform that can support complex transactions, lengthy purchase catalogs and multiple types of buyers: and that is where AbleCommerce is enable.
AbleCommerce is flexible, offers scalability, and has a rich complement of features that support B2B commerce, and they focus exclusively on online B2B commerce stores. In this guide, we will address some of the foundational best practices that may serve to maximize your experience with AbleCommerce to speed up your B2B eCommerce efforts.
Why Use AbleCommerce for B2B eCommerce?
AbleCommerce is designed to meet the diverse needs of B2B buyers and sellers., including.
- The ability to facilitate custom pricing, contract pricing, and volume discounts.
- Support for multiple buyer types with customizable permissions.
- More advanced inventory management and order processes.
- Seamless integration with existing ERP, CRM, and accounting systems, and more!
- Strong reporting and analytics tools for tracking and measuring sales and trends.
These are just some of the major capabilities that make AbleCommerce such a strong option for B2B companies looking to increase process efficiencies and provide a great customer experience.
Productivity Techniques for B2B Ecommerce with AbleCommerce
1. Optimize Your Catalog for B-B Buyers Based on Product Type
Create an organized product catalog that is categorized by your industry’s needs. Include detailed product descriptions and specifications, and bulk pricing options, then let your buyer figure it out.
2. Use Custom Pricing and Discounts
Custom pricing, volume discounts, and tiered pricing are all features of an AbleCommerce store. Use them to incentivize B2B customer loyalty and purchases, and repeat business.
3. Set Up Multiple Buyer Roles
Most B-B customers have teams responsible for purchasing. Have your buyers create their account using one of the various roles in the AbleCommerce software to manage who can approve the units ordered and control the compliance and correctness of the orders.
4. Integrate with your Back-End Systems
If currently, you will want to integrate your AbleCommerce storefront with your ERP system or accounting software like Quickbooks to help keep your item count accurate, and orders from going through your back-end systems as it makes it easier to avoid mistakes and hold-ups.
5. Use a Mobile-Friendly Design
B-B buyers have become accustomed to the same mobile buying convenience as B-C consumers. Be sure your AbleCommerce storefront utilizes responsive store design templates to ensure buyers can access pricing quickly and with adequate information on any device.
6. Utilize Reporting to Drive Decisions
The AbleCommerce reporting tools can create reports that can track sales trends, define your best-selling products, anticipate demand, and other metrics to help you with your next marketing page or inventory decisions.
How Empirical Edge can help
At Empirical Edge, we are experts in AbleCommerce development and customization specifically for B2B businesses. Whether you are launching a new store or upgrading an existing site, our professionals can support you by:
- Customizing AbleCommerce to make it specific to your organization’s sales processes.
- Integrating your eCommerce store to your ERP, CRM and payment gateways.
- Improving site performance and security.
- Providing ongoing support and maintenance.
Browse our AbleCommerce Development Services
Final thoughts
Performing successfully in the B2B eCommerce ecosystem requires a platform designed for complexity and a strategy created for the buyer’s journey. The many features offered by AbleCommerce combined with best practices for eCommerce will help your business succeed online.
Let Empirical Edge maximum capabilities of AbleCommerce and shape your B2B sales process.
