Launching a new PrestaShop store is an exciting venture, but with thousands of modules available in the marketplace, choosing the right ones can be a daunting task. For new e-commerce businesses, selecting modules that enhance performance, user experience, security, and marketing effectiveness is crucial. In this guide, weโve carefully selected 10 must-have PrestaShop modules that will give your online store a solid foundation for growth and success.
1. SEO Expert Module
Why Do You Need It:
SEO is among the best long-term strategies to acquire organic traffic. The SEO Expert module simplifies the complex aspects of on-page SEO by optimizing plain entities such as meta tags, alt text, and rewriting URLs. It also helps you implement structured data for greater search engine visibility such as Google.
Benefits:
- Increased search result visibility
- Automated creation of SEO metadata
- Enhanced search engine click-through rates
- Simple management of SEO settings for websites
2. One Page Checkout
Why You Need It:
Long or complicated checkout processes are amongst the primary causes of cart abandonment. One Page Checkout module streamlines the checkout steps to one convenient-to-use page where customers can make their purchases fast and easily.
Benefits:
- Lower cart abandonment rate
- Enhanced customer experience
- Increased checkout conversion rate
- Fully responsive and customizable
3. PayPal Official Module
Why You Need It
PayPal is a much trusted payment gateway from anywhere worldwide, but take note of extra PayPal charges for every transaction. Adding this module allows your customers to pay in PayPal or major credit cards securely without leaving your web site. It is simple to add and multi-language and currency supported.
Advantages:
- Secure, trusted payment processing
- Supports express checkout
- Perfect for global e-commerce
- Removes purchase barriers for international consumers
4. PrestaShop Security Suite
Why You Need It
Security is of prime importance for any online store. PrestaShop Security Suite module is safeguarding your store against known attacks like SQL injection, malware, and brute-force attacks. It is also providing IP blocking, two-factor authentication, and monitoring of files.
Advantages:
- Threat detection and prevention beforehand
- Integrity of data and customer trust
- Adherence to GDPR and other data protection regulations
- Guilt-free confidence that your store is safe
5. Mailchimp Integration
Why You Need It
Email marketing remains one of the e-commerce highest-ROI channels. Mailchimp support for PrestaShop makes it simple to sync customers, segment your list, and send behavior, cart abandonment, and order history targeted campaigns.
Benefits:
- Automated email marketing processes
- Easy customer segmentation
- Repeat purchase and customer loyalty increase
- Performance tracking and analytics
6. Product Reviews and Ratings
Why You Need It:
Showing real customer reviews is a conversion driver and trust indicator. Customers can leave reviews and star ratings on products through the feature, aiding others in making better purchasing decisions and generating sales through social proof.
Benefits:
- Strengthens credibility and trust
- Dollops on product pages with user-generated content
- Enhances SEO as fresh, relevant content
- Boosts engagement and comments
7. Live Chat Support (e.g., Tawk.to or Zendesk)
Why You Need It:
Live support is needed to minimize bounce rates and enable customers to make instant buying decisions. Live chat add-ons give your support staff the capability to respond to queries immediately, close the case, and ask users to buy.
Benefits:
- Instant customer service without waiting for an email
- Increases conversion and satisfaction levels
- Reduces support ticket volume
- Collects valuable customer insights
8. Google Analytics & GA4 Integration
Why You Need It
Understanding how users are acting on your site is crucial to growth. This module connects Google Analytics and GA4 to your PrestaShop store so you can track user activity, set up conversion goals, and view real-time analytics.
Benefits:
- Actionable UX and marketing insights
- Reliable performance tracking
- Smooth data syncing
- Robust eCommerce report support
9. Advanced Search and Filters
Why You Need It
Shoppers these days expect to locate what they are looking for in an instant. This module is an enhancement of the PrestaShop standard search with live suggestions, category filters, price sliders, and attribute controls to help it be easy for shoppers to navigate through your product catalog.
Advantages:
- Enhances user experience
- Boosts average time on site
- Assists shoppers in finding more appropriate products
- Enhances mobile usability
10. Abandoned Cart Reminder
Why You Need It:
Each cart lost is a sale lost. This module sends automated configurable reminder emails to basket abandoners. You can give them discount codes or product links to lure them back.
Advantages:
- Retakes lost sales
- Captures customer retention
- Easy installation with good return on investment
- Configurable templates and timing
Conclusion
More than great products and a fashionable design are needed to be successful in an online shop on PrestaShop. Good modules can contribute significantly towards optimising your shop’s performance, customer satisfaction, and profitability. Adding these 10 essential PrestaShop modules into your business arms it with the tools for long-term growth and customer satisfaction.
As your store expands, continue to look at your needs and add features to your store with additional modules relevant to your field. With the flexibility of PrestaShop, you can have a store that can expand and change alongside you along the way.
