Having a great product is only part of running a successful online store. You need to provide a great shopping experience, optimized conversions, and the right tools to stay ahead of your competitors.
With AbleCommerce, you are already building on an established ecommerce foundation. But to fully unlock your store’s potential and generate more revenue, you need to add the right set of sales-enhancing modules.
In this blog we will show you the top modules that will lead you to a successful AbleCommerce site.
- Increase customer satisfaction
- Recover lost sales
- Increase average order value
- Improve marketing effectiveness
- Maximize store performance
Let’s get started.
1. One Page Checkout Module
The One Page Checkout Module is the key to increasing conversions and reducing friction in the buyer’s journey. Multi-step checkout flows can feel cumbersome for the customer and contribute to cart abandonment. One Page Checkouts remove needless steps to improve the checkout experience and get more customers through the checkout process.
Key Benefits:
- Faster checkout process
- Improved user experience
- Reduced cart abandonment
- Suited for mobile devices
Who is this for: A store that experiences higher than average cart abandonment rates or a disproportionate share of mobile traffic.
2. Abandoned Cart Recovery
Get paid for missed opportunities.
Lost revenue likes in every abandoned cart. The Abandoned Cart Recovery module allows you to reclaim those opportunities by automatically reaching shoppers who abandoned carts before completing purchase. In the form of an email reminder, these automated notifications are timely and personal reminders that the cart is still there—with or without incentives.
Key Benefits:
- Sales recovery
- Automated email reminders
- Customizable templates
- Integrated discount codes
Pro Tip: If you’re going to use email notifications, bundle in a short-time offer in your campaigns subject line.
3. Module for Upselling and Cross-selling
Increase Order Amount—Without Increasing Traffic
Why embrace a one-item checkout when you can persuade consumers to buy more? The Upsell & Cross-sell Module will enable you to suggest complementary or higher-priced items during the shopping basket/checkout process which results in larger orders and profit per customer.
Key Advantages:
- Increase average order value (AOV)
- Smart recommendations engine
- Manual or automated product suggestions
- Better merchandising
4. Live Chat Integration
Support That Converts
Live chat is more than customer support; it’s a conversion support tool. With real-time messaging with tools like Tawk.to, LiveChat, or Zendesk Chat, you can address buyer hesitations, provide personal recommendations, and guide users in taking action to complete a purchase.
Key Advantages:
- Engagement with visitors in real time
- Build trust and connections
- Reduce bounce rates (the bouncing visitor)
- Better customer service efficiency
5. Emails Marketing Integration
Stay Connected. Sell Smarter.
Email continues to be one of the highest ROI marketing channels. By setting up your AbleCommerce store with platforms like Mailchimp, Klaviyo, or Constant Contact you will allow you to automate campaigns, segment your audience, and interact with the audience based on behavior.
Key Advantages:
- Build customer loyalty
- Promote new stock or sales
- Increase repeat purchases
- Sync customer and order data quickly
- Get started by creating welcome sequences
6. Loyalty & Rewards Program
Transform Shoppers into Brand Advocates
Repeat customers spend more and cost less than new customers. A Loyalty & Rewards Program encourages customers to return again to redeem points, discounts, or exclusive offers based on purchasing behavior or engagement actions.
Key Benefits:
- Enhance Customer Retention
- Increase Purchase Frequency
- Develop Brand Advocates
- Integrate With Social Sharing
7. Advanced SEO Module
Create Organic Visibility
Nothing matters if customers can’t find your store, even if you have the best store design. The Advanced SEO Module provides you complete control over your on-page SEO elements, including meta tags, clean URLs, schema markups, and automated sitemaps, enabling you to improve your ranking in search engines rounds and continue to generate organic traffic.
Key Benefits:
- Increase search visibility
- Improve product visibility
- Generate website traffic without paid ads
- Generate rich snippets for search engine result pages
Be sure to integrate with a blog and keyword optimized product pages for best results.
8. Google Shopping Feed Integration
Reach Outside Your Website
Millions of shoppers use Google Shopping every day to compare products. This module allows you to create and manage feeds within the product catalog directly to Google Shopping so your items are discoverable through Google Search, Google Shopping Ads and more.
Key Benefits:
- Reach shoppers who are further along in the journey to purchase
- Increase exposure of your entire catalog
- More manageable and efficient feed management
9. Product Reviews & Ratings
Utilize the Strength of Social Proof
Reviews serve a significant impact on the decision-making process of the buyer. Incorporating Product Reviews and Ratings establish credibility and trustworthiness, with new customers. It also generates new content for your website, which is great for SEO.
Main Advantages:
- Inspire buyer confidence
- Enhance organic rankings for your store
- Result in additional conversions
- Increase engagement with your community
Send a post-purchase automated email with reminders to review your product.
10. Analytics & Conversion Tracking
Growth Based on Data
What you can’t measure, you can’t improve. With Analytics & Conversion Tracking, you can measure everything from customer journeys, traffic sources, ad performance, and checkout abandonment rates. You can also integrate Google Analytics, and the Meta Pixel to receive actionable insight.
Main Advantages:
- Track sales performance
- Track marketing spend for optimization
- Understand customer behavior
- Identify lead bottlenecks
Use analytics in conjunction with A/B testing, so you can continuously improve your growth plan.
Bonus Tip: Group the Optimal Modules Together
For maximum results, think of ways to combine these modules:
- One Page Checkout + Abandoned Cart Recovery = Improved checkout completion
- Upsell Module + Loyalty Program = Influence on Customer Lifetime Value
- Live Chat + Analytics = Improve your service via real-time insights
Final Thoughts: Put Your Dollars into What Drives Changes
Your AbleCommerce store can become more than a simple ecommerce website–it can be a high performing sales machine, leveraging the right modules and integrations, such as:
- Improving user experience
- Recovering lost revenue from shopping cart abandonment
- Driving more traffic
- Creating lasting customer loyalty
The key is to prioritize the functionalities, based on your current growth goals, and start small, experimenting, and scaling over time.
Need Help to Implement These Modules?
If you would like help implementing or customizing any of these AbleCommerce modules, feel free to contact our team to take advantage of a personalized consultation and get started improving your ecommerce results!
