The retail landscape is changing quickly and consumers are expecting shopping experience to be seamless across many different touchpoints. The traditional model for a retail business is rapidly becoming obsolete. The time when omni-channel was a bonus is now a requirement. Able Commerce is leading this revolution with a platform that allows B2B and B2C to deliver a cohesive and personalized customer experience.
Why omni-channel retailing is important
Omni-channel retailing allows businesses to:
- Create a customer experience: Provide a seamless and personalized shopping experience across all touchpoints.
- Expand opportunities to sell to customers: Allow customers to purchase at many different touchpoints, exposing the customer to more sales options and thus increasing likelihood for conversion.
- Improve inventory management: Synchronize all non-stock channels so that customers know if they have inventory on hand, reducing stock outs, cut inventory storage costs by not overstocking inventory.
- Strengthen customer loyalty: Buy online pick up in store (BOPIS), multi-channel shopping, personalized checkouts, and other flexible shopping options meet customers needs in a time of change.
How AbleCommerce Supports Omnichannel Retail
AbleCommerce offers several tools for omnichannel retailing:
- Store Management: You can manage multiple stores from a single backend, under multiple locations or multiple customer segments.
- POS Implementation: Point-of-sale integration can consolidate online and offline sales.
- Inventory Management: Synchronization allows purchases to reflect inventory counts immediately, no matter what channel they are purchased from.
- Customer Accounts: Your customers can create an account that gives them access to order history, configurations, loyalty, and more across all channels.
- Mobile Shopping: Your site must be mobile-friendly; the number of mobile shoppers continues to rise, so mobile traffic must be address as a seamless shopping experience.
Best Practices for Implementing Omnichannel Retail Using AbleCommerce
To implement an omnichannel process easily and effectively using AbleCommerce, remember these best practices:
Integrate All Sales Channels: Make sure your online store, physical stores, and all other channels share integrated data, are connected with real time feeds, and share inventory, customer data, and other data.
Organized Customer Account: Use the tools offered in AbleCommerce to help value your customer information and dataset from your customer accounts.
Mobile Friendly: With so many devices used to shop today, be sure your AbleCommerce store is mobile friendly/popular among simple, easy, and mobile shopping experiences!
Offer Flexible Fulfillment Options: Provide customers with various fulfillment options, such as BOPIS, home delivery, or in-store pickup, to enhance convenience.
Monitor and Analyze Performance: Utilize AbleCommerce’s analytics tools to track sales performance, customer behavior, and inventory levels across all channels.
The Future of Omnichannel Retail
As technology advances, and the future of omnichannel retail looks to include:
- AI-Powered Personalization: Using artificial intelligence to deliver personalized product suggestions and marketing materials.
- Augmented Reality (AR) Shopping: Helping customers visualize products before they purchase by displaying that product in their own environment.
- Voice Commerce: The ability for customers to make a purchase using voice commands on a smart device.
- Seamless Returns and Exchanges: Assisting the customer from start to finish in a return or exchange, across all channels, for a positive customer experience.
AbleCommerce is always looking for ways to improve and implement these future technologies, helping businesses thrive in a competitive retail environment.
How Can Empirical Edge Help
Empirical Edge offers a number of AbleCommerce development services to assist businesses with their omnichannel retail strategies, including:
- Custom AbilityCommerce Development: We can create a solution, just for your business.
- Omnichannel Strategy Consulting: We can guide you toward implementing an omnichannel strategy that integrates online and offline channels to improve customer experience.
- System Integration: We can build integrations between your AbleCommerce site and your ERP, CRM or POS systems.
- Performance: We can help ensure your store performs the same across all channels.
- Support and Maintenance: We can provide continuous support and maintenance for your AbleCommerce store so you can focus on your business.
Conclusion
The future of retail is omnichannel, and AbleCommerce provides the tools and features necessary to succeed in this evolving landscape. By implementing best practices and leveraging the capabilities of AbleCommerce, businesses can enhance customer experiences, streamline operations, and drive growth. Partner with Empirical Edge to unlock the full potential of omnichannel retail and stay ahead of the competition.
