The day is over when just having a digital existence didn’t matter, but for today’s competitive world, that’s a necessity. Kentico CMS is a potent business platform designed to help bring better search engine rankings to the table. With integrated SEO tools and flexible features, Kentico makes boosting the visibility of your website and attracting organic traffic to it while giving a better experience to users a lot easier. This follows as all the simple yet efficient methods on doing it have been explained in the subsequent guide.
1. Clean and Descriptive URLs
You can have clean and descriptive URLs on Kentico that are easily read and remembered. Use short keywords in your URLs instead of the long character strings and not random ones.
2. Meta Titles and Descriptions
Meta titles and descriptions play a huge role in getting clicks from the search results. Kentico easily allows you to add or edit these for each page.
Meta Title Tips:
- Use 60 characters or less
- Your primary keyword should be in there
Meta Description Tips
- Write between 150-160 characters
- Use keywords naturally with a call-to-action like “Learn More” or “Explore Now”
3. Add Alt Text to Images
Alt text, or alternative text, makes your website accessible to everyone and makes it easier for search engines to understand your content. Kentico makes adding alt text to images very easy. Describe each image clearly, and include keywords when appropriate.
Example:
- Alt text for an image of a laptop
- “Modern laptop on a wooden desk used for digital marketing.”
4. Speed Up Your Page
Fast-loading sites rank better in search and keep visitors happy. The tools that Kentico provides are:
- Reduces the number of CSS and JavaScript files.
- Caching the pages to load faster.
- Compression of images through TinyPNG
5. Structured Data
Structured data or schema markup can help search engines to understand your site better. Kentico can add schema to bring out important content, such as reviews, events, or FAQs. This will make your website appear in the richer search results with more information.
6. Mobile-Friendliness
People increasingly use mobile devices, and your website needs to work on every screen size. Kentico tools for responsive design will ensure that your site looks great on both phones, tablets, and desktops. Use Google’s Mobile-Friendly Test and repair any issues.
7. Create and Submit an XML Sitemap
An XML sitemap notifies search engines of all pages on your site. You can also easily create a sitemap in Kentico. Then, you can upload the file to Google Search Console and Bing Webmaster Tools so that crawling and indexing of your site would go much faster.
8. Tracking of Performance and Analytics
Kentico has integrations with Google Analytics, meaning you can follow up how your site is performing. This ranges from the number of bounces, session times, and organic traffic. From monitoring this regularly, you know what could probably require correction.
Conclusion
Whatever be the case, you would be finding it not that tough a thing to optimize your website using Kentico for the best in the SEO. That’s exactly what you do in making a better, higher-ranked website to attract more visitors by providing a good user experience. So, take the first step now and start harnessing the full potential of Kentico when talking about its features concerning SEO.
