Kentico is probably the strongest and most used content management system (CMS) currently available. It provides business organizations with a flexible and scalable platform to create and maintain dynamic, interactive websites. With its hugely comprehensive set of features and modules, Kentico enables business organizations to create personalized sites based on their unique requirements and delivers an uncluttered user interface. Whether you need a basic blog or an advanced enterprise-level application, Kentico offers the modules that will allow you to achieve your objectives.
1. Kentico Xperience Web Parts
Kentico Xperience offers a vast library of web parts that you can easily incorporate into your site, allowing you to add dynamic and interactive content. The web parts can assist you in creating personalized items like image galleries, contact forms, slideshows, and product grids without having to write much code. Featuring an easy-to-use, drag-and-drop interface, Kentico Xperience web parts make it easy for developers, marketers, and authors of content to make changes and update the site.
2. Kentico Xperience eCommerce Module
Kentico Xperience has a high-end eCommerce module that makes it easy for businesses to sell products or services online. The eCommerce functionality comes with functionalities such as customizable product catalogs, shopping cart management, and order processing capabilities. It supports seamless integration with payment gateways, allowing businesses to offer their customers a seamless checkout experience.
Benefits
- Customizable Product Pages: Enable product pages to be made customizable to your brand tone and enable customers to have detailed information on products.
- Advanced Search and Filtering Options: Customers can effectively search for products with powerful search and filter options.
- Payment Gateway Integration: Seamlessly integrate third-party payment processors and offer customers multiple payment methods.
3. Kentico Xperience Forms Module
Forms is a powerful module which enables business organizations to fetch user feedback concerning any contact details issue, subscription for the newsletters, surveys, etc. Without the need of special coding skills, the custom forms are easily created and managed through the installation of Kentico. The form can be used within CRM systems so that it will simplify data collection and the lead management process can be made easy.
Benefits
- Drag-and-Drop Form Builder: Easy form construction using drag-and-drop capabilities, time and labor-saving.
- Dynamic Form Fields by Conditional Logic: Conditionally present or hide fields based on users’ past decision, giving each user a custom form experience.
- Simple Data Capture for CRM Sync: Collect pivotal information from customers that can easily be imported to your customer relationship management (CRM) platform.
4. Kentico Xperience Online Marketing
Kentico’s Online Marketing module has all that you require to run extremely successful digital marketing campaigns. Sending email campaigns, user personalization, or optimizing website performanceโwhatever you are doing, Kentico simplifies tracking, monitoring, and optimizing every component of your online marketing campaign.
Benefits:
- Campaign Management Tools: Either you are composing marketing emails or designing automated workflows, Kentico has all the tools needed to design effective campaigns.
- Personalizing Content Delivery: Through Kentico’s marketing module, you can deliver personalized content to customers according to their behavior and preferences.
- In-Depth Analysis and Reporting: You can obtain detailed analysis of campaign performance and customer behavior to optimize future campaigns more effectively.
5. Kentico Xperience Media Library
Kentico’s Media Library module enables you to manage digital assets like images, videos, and documents on your website easily. Because your media are organized in libraries, you will find it easy to locate, tag, and remember assets to reuse them throughout your website. From having a database of numerous media files to being able to access assets immediately, Kentico’s Media Library module makes things easy for you.
Benefits:
- Centralized Media Management: all your media files are stored and arranged in a single location.
- Integration with Content Pages: never has it been easier to integrate the media files into the content pages.
- Support for Multiple File Types: Kentico supports all forms of media from Images to Documents, thereby being perfectly suited for various kinds of content.
6. Kentico Xperience Memberships and Access Control
The Memberships module enables you to define premium content or services available to registered or paying members. This module is most suitable for those companies that have to provide tiered membership levels or gated content to their users. Kentico offers an out-of-the-box solution to handle membership registrations, subscriptions, and access control on your site.
Benefits:
- Customizable Membership Levels: You can have various membership levels with various levels of access to content or service.
- Robust Security for Confidential Content: Memberships secure confidential content by allowing you to limit access on a per-group or per-user level.
- Simple User Management: Kentico’s Memberships module features an intuitive user interface for managing users, subscriptions, and permissions in a single location.
7. Kentico Xperience Search Module
A proper and effective search facility is a must for any site. Kentico Search module, being one of its components, offers robust features through which the site visitors can easily and quickly search for information. It offers full-text search, filtering, and user-specific search results, thus enhancing the user experience substantially.
Advantages:
- Personalizable Search Results: Allow search results to be personalized according to some criteria to show more relevant results to the users.
- Advanced Filtering Functionality: Enable users to filter search results by categories, prices, or other attributes.
- Improved User Experience: Fast, focused search results lead to improved overall site usability.
8. Kentico Xperience Workflow
Kentico Workflow module is a must-have for teams that require automating content approval and publishing workflows. Businesses can automate processes, improve collaboration, and make sure content goes through the required approval steps before publication by creating customized workflows. This simplifies content management and enhances overall efficiency.
Benefits
- Customizable Workflow Steps: Create workflows based on your team workflows.
- Automated Task Assignments: Automate task assignments based on user roles or workflow stages.
- Enhanced Content Governance and Control: Automate approvals to enable quality content to be published.
9. Kentico Xperience Analytics and Reporting
Kentico’s Analytics module offers rich metrics to monitor how users engage with your site. By tracking key metrics such as visitor behavior, conversion rates, and content performance, companies can make informed decisions for optimization. These data-driven decisions optimize the user experience and increase conversions.
Benefits:
- Real-Time Analytics: Monitor your site’s performance in real time.
- In-Depth User Interaction Reports: View how visitors are engaging on your site and what content is most engaging.
- Integration with Third-Party Analytics Tools: Kentico integrates tools such as Google Analytics and offers even greater insights.
10. Kentico Xperience Social Media Integration
Kentico includes strong integration options for placing social media posts and share links on your website directly. It accomplishes this in a way that encourages individuals to come to your social sites and share your posts there, making more engagements and increasing social fans.
Benefits:
- Simple Social Media Sharing: Encourage individuals to share your pages on popular social websites.
- Integration with Top Social Networks: Link to Facebook, Twitter, LinkedIn, etc.
- Improve Engagement: Integration of social media improves user interaction and brand image.
Conclusion
Kentico provides the scalability and flexibility necessary to create everything from straightforward blogs to sophisticated enterprise applications. Its modular structure enables companies to grow and create sites without compromising performance. Kentico smoothly integrates third-party services, payment systems, and analytics, enabling companies to improve websites. With integrated social media and robust eCommerce capabilities, Kentico extends brand visibility and customer engagement.
